Transmedia narratives: a reflection on digital journalistic storytelling in the construction of discourse

This chapter examines transmedia narratives in digital journalism and their role in shaping contemporary discourse. From an epistemological perspective, the author conceptualizes journalism as a process of constructing narratives and collective memory, in which information not only reports facts but also produces meanings, interpretations, and symbolic struggles. The chapter analyzes how digitalization, media convergence, and the logic of immediacy have transformed journalistic practices, favoring brief formats, fragmented headlines, and atomized content distributed across multiple platforms. It also addresses the influence of social networks, algorithms, and artificial intelligence in the selection and hierarchization of information, highlighting the risks these dynamics pose to truthfulness, narrative depth, and the formation of social imaginaries. The chapter concludes that transmedia narratives redefine the role of journalism and raise critical challenges for the responsible production of informational discourse in the digital age.