Communication: a science, a discipline, an art, is merengue, or not? A debate now mediated by technological evolution

Authors

Wladimir Tocaín Pineida
Universidad Andina Simón Bolívar
https://orcid.org/0009-0003-2170-6205

Synopsis

This chapter critically reflects on the nature of communication and the ongoing debate regarding its status as a science, a discipline, or an art—a discussion intensified by technological evolution. From an interdisciplinary perspective, the author shows how communication draws on knowledge from sociology, psychology, linguistics, and the arts, which complicates its definition as an autonomous science while enriching its analytical scope. The chapter examines the tension between scientific and quantitative models of communication and its creative, interpretive, and cultural dimensions, emphasizing the role of digital technologies in transforming narratives, audience participation, and the hypermediation of discourse. It ultimately argues that communication is a dynamic and multidimensional phenomenon, constantly redefined by context, operating simultaneously as science, discipline, and art, without being confined to a single, fixed category

Published

December 1, 2025

How to Cite

Tocaín Pineida, W. (2025). Communication: a science, a discipline, an art, is merengue, or not? A debate now mediated by technological evolution. In C. Andraus Quintero (Ed.), Transformations of communication in the technological era (pp. 52-62). Publis Editorial. https://doi.org/10.5281/zenodo.18197010